FLORENCE, Italy -- GE Oil & Gas has streamlined its operating company brands.
Following in-depth market research and testing in 2008 among more than 800 customers worldwide, a transition has been made to a single GE Oil & Gas company brand interface.
The simplified company brand and name structure involves using the GE Oil & Gas name for all acquired companies, notably VetcoGray, Hydril Pressure Control, and PII, in the marketplace. To maintain customer recognition and consistency, specific branded product, application, and technology names will remain consistent, for example the VetcoGray FullBore Subsea Wellhead System and the Hydril Pressure Control Blowout Preventer, the company says.
According to the new structure, the GE Oil & Gas portfolio of products, services, and solutions will be re-grouped into six categories -- Drilling and production; LNG & pipeline; industrial power generation; PII pipeline solutions; refinery & petrochemical; and global services.