DALLAS--SMU Cox School of Business has appointed W. Bruce Bullock as director of the Maguire Energy Institute. Bullock's responsibilities include elevating the profile of the Institute and advancing its mission by developing new programs and building strategic relationships with industry participants, governmental policy makers and leading academics.
Prior to joining the Cox School, Bullock was director of corporate communications for FMC Technologies Inc. in Houston. Bullock managed all internal communications, public and media relations, brand management, employee volunteer programs, government relations, and marketing communications.
Before joining FMC in 1988, Bullock worked for Atlantic Richfield Co. in Dallas, Texas, where he analyzed pending federal and state legislation and regulation. Bullock drafted and helped enact energy tax incentive legislation.
"Most of Bruce's career has been focused on addressing the many marketing, policy and management issues in the energy industry - skills that will serve him well as he enhances the image and mission of the Maguire Energy Institute," says Albert W. Niemi Jr., dean of SMU Cox School of Business. "Bruce's proven success in the industry makes him an ideal fit for this position, and we are pleased to welcome him on board."
"Our nation and the world are facing very significant challenges regarding energy and the environment," said Cary M. Maguire, chairman, president and CEO of Maguire Oil Co. "As we address critical changes, the Maguire Energy Institute will continue to serve as an unbiased industry thought leader while training the leaders of tomorrow."
Bullock holds an MPA in public affairs from the University of Texas' Lyndon B. Johnson School of Public Affairs and a BA in economics and political science from Southern Methodist University.