ABERDEEN — Motive Offshore Group has contracted Add Energy to automate and digitize its pool of rental equipment. The companies say this will enable cost-efficient support while improving customer experience for offshore energy operators and their suppliers.
Add Energy’s AssetVoice software utilizes customizable automated workflows with scannable tags to link the physical asset with its digital imprint, giving assets a voice. Motive is implementing this automated asset tracking technology for its rental equipment, which is used by operators and supplier companies in the maritime, oil and gas, and renewables industries.
Motive will start the digital asset transformation at its headquarters in Banff, Aberdeenshire, UK, and then expand to its five international offices.
“Motive is transforming its rental fleet with the rollout of digital technologies providing asset tracking and real-time data. Digitalised equipment unlocks significant benefits for our clients and Motive, such as increased sustainability through ESG analysis, improving operational efficiency through more informed decision-making, and automated financial tracking to calculate accurate utilization cost,” said Ross Whittingham, Motive's technical director.
The combination of the AssetVoice software and RFID technology, which is being facilitated by an Internet of Things network, provides customers with clear and instantaneous reports that will save Motive time on manual reporting, the companies said.
Add Energy has not disclosed the value of its contract.
Add Energy was acquired by energy consultancy group ABL Group last year, with the specialist software and asset integrity management division becoming a service line within international energy and marine consultancy company ABL.